Entrepreneurship · 9 min
Choosing a Business Idea
Test an idea against demand, skill and margin before you build it.
A viable idea sits where three things overlap: a problem people already pay to solve, something you can competently deliver, and a price that leaves margin after costs.
Write the customer before you write the product. If you cannot name a specific person who has the problem, you have a hobby, not an offer.
Validate with conversations and pre-orders, not with expensive setup. The cheapest test wins.
Key takeaways
- Demand, capability and margin must overlap.
- Name the customer before the product.
- Validate cheaply before you invest.
Knowledge check
What should be defined first when testing a business idea?
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